With so many Email Marketing systems available, and within those systems, there are many choices to keep in contact with your customers/subscribers. How do you know what choice you should make to engage your customers the most and easiest. What all can you do with your Email Marketing system to engage and increase your customer/subscriber base? It’s hard to figure out these answers and make the best choice for your readers. Whether you sell products, services or a combination of both, chances are you have a customer/subscriber list.
With most Email Marketing systems, there are several options you have when sending emails or contacting your customers. Here are 7 different useful ways you can use to stay in contact with your customers and increase your sales using your Email Marketing system.
- Autoresponders/Follow-up emails-almost all Email Marketing systems have follow-ups/or autoresponders you can set up for each of your campaigns/lists to send automated messages to your customers/subscribers on any schedule you choose. These can be incredibly useful, as a way to stay in contact with your customers/subscribers on a set schedule that you can set up once and not have to worry about it. This is also a good tool to use when you want to do a series of articles to your customers/subscribers on a particular topic or as a free bonus to a product or service the customer has purchased.
- Coupons/Discounts-this one does require a little more than your typical Email Marketing service, you will need to make sure your website shopping cart has the abilty to accept the discount code your provide so that they get that discount on checkout. Coupons can be sent and used in person if you have a store where your customers can come to buy your products as well. Either option is a powerful way to encourage your customers to buy or try out your products and services. Everyone likes a discount. Right? J
- Newsletters-fairly common use of Email Marketing systems, yet often not used nearly enough. Having a newsletter gives you an audience who is interested in what you have to say and your products and services. They want to hear from you. Good practice is usually at least twice a month. Many find it useful to send their newsletters out once a week. Gauge your customers by sending out one every week or every couple of weeks and look at their response. You should be able to see before long, what your frequency should be to best engage your customers.
- Custom html-Most email marketing systems have this as an option; several have many pre-built html templates for you to choose from. Everything from coupon templates to full newsletter templates. You can also create your own template and import that in to use for your emails. Html emails are more colorful and engaging then just plain text. Allowing you to add images and color to make your point or to make it more prominent what you want your customers to do upon receiving the email.
- A/B Split Campaigns- this option available in most email marketing systems, is a way for you to test two different versions of an email or parts of an email. It works by randomly separating your list into two groups. One group will get Email A and the other group will get Email B. This is really useful when you want to test out subject lines or the best place to put those action buttons in your emails to get the greatest ROI.
- RSS to Email-this is a fairly new addition to some email marketing systems. It allows you to automatically send your blog entries to your email list using the rss feed that is auto-generated by most blogging systems. This allows you to keep your customers more engaged with less work on your part.
- Segmentation- This is an option on several email marketing systems. It does require a bit of forethought though. This allows you to send emails to people on your list that meet certain criteria. So, for instance, if you wanted to only give women a discount, special coupon or tell them about a product for women only, then being able to send a message easily to just women would be ideal.
- Custom signup forms-Available in most email marketing systems, like the html template options, you can choose one of their pre-built forms or create your own from scratch. This is something you should think a lot about when setting up. What kind of data do you want to collect from your customers and when?
- Tracking/Stats-With any email marketing system you should have at least some statistics on how your emails are doing. At minimum, you should be able to see how many emails were successfully delivered, opened and how many clicked on one of your action(s). This data will allow you to tailor your future emails to your customers and their interests and preferences.
- Social media-is a huge topic all by itself and has reaches far beyond this article. However, many email marketing systems will at the very least connect to your twitter account and allow you to auto tweet any email that your send out to your subscribers. As we all know, the more eyes you get your services and products in front of the better. It is likely that you have facebook, twitter, linkedin, etc., followers who are not on your email list. This is a great way to easily and automatically reach those potential customers as well.
Watch for more articles on the strategies listed above in future Newsletters from Intellispire. If you have a topic you would like us to cover, please send us an email here.
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